Texas Instruments is an 80 year old multi-billion, multi-national company with over 50,000 employees in 26 countries. Texas Instruments had major product lines in such diverse areas such as geophysical oil exploration, consumer products such as calculators and computers, software point-of-sale systems, digital military radar and missile systems and, of course semiconductor products.
However within the past 10 years there has been a major change in strategic direction. The corporation divested itself of ancillary product lines and focused on their core competency which was semiconductors and Digital Signal Processing solutions.
Business Strategy- Globally
The Global Standards Arena
Texas Instruments Business Strategy
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